Westminster City Council

WCC was already a high-performing council, with strong resident satisfaction and employee engagement. The challenge was to align 3,000+ colleagues around one shared Purpose and way of working, while protecting the strengths of individual directorates and building the leadership and change capability needed for the future.

An 18-month culture journey, shaped by evidence and co-created across WCC. Annual survey insight from 2,565 colleagues was combined with interviews, 20+ focus groups, five site visits, leadership labs, resident groups and input from 23 voluntary and community organisations.

Dragonfish brought the evidence together into one system-level view, helping WCC co-create a unifying Purpose, principles, behaviours, a People Promise and a clear culture framework for every directorate.

Our Westminster Way launched at the all-staff conference and was activated through 43 Culture Action Team members and 92 workshops. The work continues through induction, EVP, transformation and a bespoke Purposeful Leadership programme built directly from the framework.